How To Optimize Your Pinterest Outreach

How To Build And Grow Your Brand On Pinterest

over the years, Pinterest  has been serving as a discovery machine. A place where people of all works of life go to in search of ideas, Pinterest  as a platform allow its users to share ideas,link up with other users and also share their contents using pin-board

      Creating a business profile or board on Pinterest  means you want to build a visual portfolio of the things you love,and things that interest and motivate you. Pinterest  has more advantages over other social medias like Facebook,Twitter,and Instagram, these social medias allow your posts to last for just 24-90 hours unlike Pinterest  that allows your post to last for 153,000 minutes which makes is possible for your posts to be seen by a lot of people thereby helping you to generate long term traffic which is what your business need to in order for it to grow.

    But for you to get this done, you need to learn how to make wise use of some Pinterest  features, what are these features,and how can you use them to grow your brand or business? Please read along as i will be discussing three (3) of these features.

1. Maintain A  Good Relationship With Influencers

         Influencers are people or businesses that are already popular on Pinterest  or that has already gained the attention and trust of he audience you are looking for and the good thing is that there are lots of such people or businesses on Pinterest. So the first thing you need to do is search for an influencer and once you get one or two follow and re-pin their contents, in addition to that, always leave a meaningful comment on their posts this is your first step to building a good relationship with your influencer. And the advantage of this is that you will be visible to their audience,and they will be able to click on your name in order to know what your blog or website is all about.

2. Make Good Use Of The Boards For Your Business 

    Pinterest  like many other social media platform can get you carried away andif you get carried away you tend to loose am the opportunities to create boards that are educative and informative,boards that promote your business. So if you really are interested in building your brand with Pinterest,you need more than a casual board rather you need boards that gives detailed information about your business informations like, your location,what you do,and many other things that your audienceneed to know  about you and most importantly make sure you have a guide on how people can buy good products. These will help other Pinterest users to find you easily without getting bored with mixed informations.

3. Make Use Of Rich Pin

     There are times you will have pins that warrant you to add more information about it, for example you might have a 2000 words article on a particular pin we both know that that will be time consuming and boring to your audience to post such article on Pinterest. So instead of posting long articles it will be best to add a RICH PIN this will give your audience the title and the link to where they will find the article for themself. This is a nice way to give your audience detailed information on pins that will be of interest to them and its the best way yo drive traffics to your business website.

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3 Effective ways that will Help You Generate Traffic From Pinterest To Your Website/Blog

Most people do not know that Pintrest can be used to Generate traffic to their website/blogs. In recent researches there are indications that Pinterest is Rapidly growing as a tool to build social media presence,and generate traffic.

       In 2014, according to shareaholic's Q3 traffic reports, it is said that Pinterest  drives more than 3 times the traffics of google plus,YouTube,LinkedIn,Stumbleupon,Red dit,and Twitter combined. I know you will be asking yourself, how can i achieve so much using Pinterest ?

       Well, i am going to walk you through 3 Effective Methods That can help you do that. But before then i need you to know that just pining your contents will not help, also have it in mind that the most important thing in Pinterest are the Images, so it is very crucial that you put much efforts in creating awesome and mind catching images. Once you've done that,you can then proceed to generating traffics, using Pinterest. Now lets get to the methods.

1.    Add A pin button to your Website

    In my previous article on 3 Steps that will get you the most on Pinterest, i talked about this very method. In order for you to drive traffics to your websites/blog, using Pinterest  you need to add a pin button to your website this pin button should appear on every content that has image. Adding pin button to your website is as easy as adding other social media buttons and the benefit of this is to enable visitors to your website to share contents that are interesting to them and as they do that,their friends and followers will see it and also share it likewise. Through this way,your contents will gain credibility and popularity thereby generating traffics to your website.

2. Make Your Board Easy To Find.

           The second method of driving traffic to your website/blog is by making your board easy to find. Just creating a board on Pinterest is not enough, you have to make it easy to find if you really want to generate traffic and one simple way to do this is by naming your board the same name with your blog/website. Secondly,add descriptions,links,taglines that give detailed explanation on what your blog/website and board is all about, to people. 

       

           This will make it easy to find your board on Pinterest  and google search engine or other search engines, do make make sure that you do not stuff your descriptions with key words so as to rank higher on search engines. Remember that if you rank in search engines and turn your potential visitors off is useless.

3. Improve Engagement.

          Driving traffic to your website/blog requires your engagement with people, so it is advisable that you share images that will not only compel  but also invoke curiosity and interest in the mind of your viewers so that they may want to know more about your website or blog and click on it thereby redirecting them to your website/blog.

        In addition to that,you must also do research on your followers, get to know what interest them,and the kinda images thet appeal to them and that they share on social medias.

    

         Part of the recent developments on Pinterest is the RICH PIN feature you can make use of rich pin to add descriptions and specific informations about your website/blog  to your images giving them prior information about the content they are linking to.

      Pinterest  is a smart site for smart people you can use Pinterest  as a great source of refferal traffic but that is only possible if you implement the method described in this article. Lastly, always remember to upload images that are highly specific and important to your niche this will help to rank your posts on search engines and attract more viewers.

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3 Powerful Marketing Steps that will Give you Best Results On Pinterest

Apart from being a search engine, Pinterest  is also known as a pin-board type social network that bring people of like minds together on things that interest them. This social website,allows it users to create, control and browse other pin-boards and re-pin or like posts. Pinterest  also allow its users to share their pins on other social medias like Facebook,Twitter and Instagram.

 As it is popularly known as one of the fastest growing social networks,Pinterest  is gradually becoming a social media hub for online marketers this is a very huge opportunity.! But sad to say,many are not aware that Pinterest  is not only a photo sharing site,but also a video sharing site. So i am happy to inform you that you can now share your videos on Pinterest, but how can you get the most out of Pinterest.?
   In order to get the most of your Pinterest  here are three (3) basic marketing tips that will get you maximum benefits as a Pinterest  marketer.

1   Create a complete profile. 

The video segment, has been a very helpful tool for Pinterest  marketers. With the help of the video segment,pinners are now able to upload video thumbnails in a unique way. But this can not be done without a proper image so in order to get the maximum benefits from this segment,a Pinner needs an image,that will attract the attention and interest of the audience,and also appropriate to the uploaded video. In addition,Pinterest  gives users the opportunity to create a number of pin-boards,this means that marketers have the liberty to post videos on various pin-boards,and can also include a creative and productive description to avoid sloping videos.

 Note: please make sure that you do not leave the description field blank while uploading your video. additionally,most people would like to read your descriptions to know if your video is worth watching. So make sure you always describe what your video is all about.

  Meanwhile,as you upload your videos,remember that pinners browse and pin their interests on daily basis others even on do that hourly so obviously you can not get them stuck just watching videos that are very long and boring, so it is important that you post videos of considerable length so as to be sure that pinners will gladly watch till the end.

    Note: this does not apply in some cases, for example if you're uploading a demo video or a do it yourself video this rule does not apply in such situations because such videos can be long since it's giving instructions that are helpful to your audience.

 2 Add the pin button to pin images that are appealing.

  Another easy way to connect with other pinners or pin-boards that are business oriented,is to Add the pin button to pin images that are appealing to your audience,this is very helpful because it gives you link to other pinners or companys Pinterest  accounts. Secondly,Pinterest  follows button allow users to follow others. The third benefit of this is that this strategy enable users to interact with other users via comments and likes. And lastly, adding pin buttons to pin images,tempts other Pinner to re-pin a post thereby increasing marketing opportunities.
 Apart from asking and allowing others to follow and re-pin your videos,it is important that you also follow and re-pin other users videos,this in fact has proved to be very helpful because it helps pinners build their networks of followers
 But i will advice you to choose those whom you follow and re-pin their videos and an effective way of doing that is to look for influential people in your industry,and reach out to them by following them and re-pinning their videos.

  3 Create A clearly defined video Campaign.

      There are so many businesses that have been making video campaign on pinterest, these businesses or brands want their posts to be re-pin. They even go as far as creating contest to submit a photo about certain topics. This is a really nice and effective marketing strategy that can help you increase your brand awareness just through pinning.

     

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