As it is popularly known as one of the fastest growing social networks,Pinterest is gradually becoming a social media hub for online marketers this is a very huge opportunity.! But sad to say,many are not aware that Pinterest is not only a photo sharing site,but also a video sharing site. So i am happy to inform you that you can now share your videos on Pinterest, but how can you get the most out of Pinterest.?
In order to get the most of your Pinterest here are three (3) basic marketing tips that will get you maximum benefits as a Pinterest marketer.
1 Create a complete profile.
The video segment, has been a very helpful tool for Pinterest marketers. With the help of the video segment,pinners are now able to upload video thumbnails in a unique way. But this can not be done without a proper image so in order to get the maximum benefits from this segment,a Pinner needs an image,that will attract the attention and interest of the audience,and also appropriate to the uploaded video. In addition,Pinterest gives users the opportunity to create a number of pin-boards,this means that marketers have the liberty to post videos on various pin-boards,and can also include a creative and productive description to avoid sloping videos.
Note: please make sure that you do not leave the description field blank while uploading your video. additionally,most people would like to read your descriptions to know if your video is worth watching. So make sure you always describe what your video is all about.
Meanwhile,as you upload your videos,remember that pinners browse and pin their interests on daily basis others even on do that hourly so obviously you can not get them stuck just watching videos that are very long and boring, so it is important that you post videos of considerable length so as to be sure that pinners will gladly watch till the end.
Note: this does not apply in some cases, for example if you're uploading a demo video or a do it yourself video this rule does not apply in such situations because such videos can be long since it's giving instructions that are helpful to your audience.
2 Add the pin button to pin images that are appealing.
Another easy way to connect with other pinners or pin-boards that are business oriented,is to Add the pin button to pin images that are appealing to your audience,this is very helpful because it gives you link to other pinners or companys Pinterest accounts. Secondly,Pinterest follows button allow users to follow others. The third benefit of this is that this strategy enable users to interact with other users via comments and likes. And lastly, adding pin buttons to pin images,tempts other Pinner to re-pin a post thereby increasing marketing opportunities.Apart from asking and allowing others to follow and re-pin your videos,it is important that you also follow and re-pin other users videos,this in fact has proved to be very helpful because it helps pinners build their networks of followers
But i will advice you to choose those whom you follow and re-pin their videos and an effective way of doing that is to look for influential people in your industry,and reach out to them by following them and re-pinning their videos.
3 Create A clearly defined video Campaign.
There are so many businesses that have been making video campaign on pinterest, these businesses or brands want their posts to be re-pin. They even go as far as creating contest to submit a photo about certain topics. This is a really nice and effective marketing strategy that can help you increase your brand awareness just through pinning.
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Very resourceful thanks very much
ReplyDeleteThank you please stay tuned for more
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