Creating a business profile or board on Pinterest means you want to build a visual portfolio of the things you love,and things that interest and motivate you. Pinterest has more advantages over other social medias like Facebook,Twitter,and Instagram, these social medias allow your posts to last for just 24-90 hours unlike Pinterest that allows your post to last for 153,000 minutes which makes is possible for your posts to be seen by a lot of people thereby helping you to generate long term traffic which is what your business need to in order for it to grow.
But for you to get this done, you need to learn how to make wise use of some Pinterest features, what are these features,and how can you use them to grow your brand or business? Please read along as i will be discussing three (3) of these features.
1. Maintain A Good Relationship With Influencers
Influencers are people or businesses that are already popular on Pinterest or that has already gained the attention and trust of he audience you are looking for and the good thing is that there are lots of such people or businesses on Pinterest. So the first thing you need to do is search for an influencer and once you get one or two follow and re-pin their contents, in addition to that, always leave a meaningful comment on their posts this is your first step to building a good relationship with your influencer. And the advantage of this is that you will be visible to their audience,and they will be able to click on your name in order to know what your blog or website is all about.
2. Make Good Use Of The Boards For Your Business
Pinterest like many other social media platform can get you carried away andif you get carried away you tend to loose am the opportunities to create boards that are educative and informative,boards that promote your business. So if you really are interested in building your brand with Pinterest,you need more than a casual board rather you need boards that gives detailed information about your business informations like, your location,what you do,and many other things that your audienceneed to know about you and most importantly make sure you have a guide on how people can buy good products. These will help other Pinterest users to find you easily without getting bored with mixed informations.
3. Make Use Of Rich Pin
There are times you will have pins that warrant you to add more information about it, for example you might have a 2000 words article on a particular pin we both know that that will be time consuming and boring to your audience to post such article on Pinterest. So instead of posting long articles it will be best to add a RICH PIN this will give your audience the title and the link to where they will find the article for themself. This is a nice way to give your audience detailed information on pins that will be of interest to them and its the best way yo drive traffics to your business website.
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